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Jennifer Zaino of the Semantic Web Blog writes about semantic social search engine TipTop Search, which will be building a better shopping portal. The site directs queries to Amazon and brings back specific products in the category of interest (handbags, perfumes, etc.). TipTop then pulls together ratings for key attributes such as overall quality and value for the money based on its extraction and analysis of the unstructured data for that entity culled from user reviews about it.

Currently one of every five Web ads in the United States is placed on a social networking site such as MySpace and Facebook, according to a new report by analytics firm comScore.

Associated Content compares semantic search engine Kosmix to Google and comes away unimpressed with the current crop representing the supposed future of search. Click through to read the critique and weigh in on our comments.