What if you knew what potential and existing customers thought about your products and services? Could you pinpoint the exact day they might dig deep into their pockets and purchase that trip to Bora Bora or Madrid?

Consumer intent is extremely difficult to prove, even with the correct data to analyze it. Last week I wrote about BT companies merging in-store cash register data with online cookie data to better understand consumer buying trends. Let's take the concept one step further and add data that suggests consumer intent. The reality is closer than you might think.

>>Behavioral Insider