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  • The 411 on Buzztracker

    BuzzTracker's intent is to permit SxSW visitors to get a handle on the buzz in various aspects of the conference: the music, the party, the technology, etc. Since there's a very robust twitter feed at #sxsw, We can use OpenAmplify's ability to process atom feeds to help folks wade through the blah blah.

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  • Measuring ROI on Semantics

    We know, implicitly, that understanding the meaning of web content must make it easier to classify, to monetize, and to accomplish whatever mission we're on. I mean, how can you use it if you don't understand it? That's obvious.

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  • Your Sick Isn't My Sick

    Even a word like "sick" can have both positive and negative associations, depending upon context. So how can an automated service like OpenAmplify hope to address the fact that one man's bad sick is another man's good sick? That's one of the big challenges on the table for upcoming versions.

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  • Why this stuff is hard :-)

    We just convened a team in New York City for three days of software design sessions. Way fun. On Monday night, we went down to NuBlu, a cool club on Avenue C, to hear some jazz. Some of you may know that I've been a jazz musician for most of my life;...

  • The Evolution of Web Search: Part III

    In Part II, I opined about the limits of topical search, and said we need web search that truly informs us, rather than just overwhelms us. To support our decisions, we need search that brings in attitudes, emotions, and all the other aspects of the decision...

  • The Evolution of Web Search: Part II

    Really, what we want is for search to provide us not just with content, but with some up-front understanding of the content. We want to make decisions with the full meaning of the content: the attitudes, the quality, the emotions, all of it. Just as we do with any important decision, we want to make it by becoming informed, not overwhelmed.

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  • The Evolution of Web Search: Part I

    Life used to be so simple. You had only one choice for a telephone company; you picked up the phone and it just worked. Toothpaste was just toothpaste, and once you picked one, that was it, pretty much for life. It wasn't that long ago when we only...

  • Online Advertising Can Make Us All Cool

    We all deal with online ads. Few of us would say that we want them; almost none of us would say that we like them. But, what if ads could make us cool ? I've mentioned my old Saab once or twice. It's actually a pretty special Saab, a 1991 limited...

  • Eight Years Later

    I was in Stockholm on 9/11, eight years ago. Hapax was a new company, with a brand new product called FindEngine, an NLP-based search engine. I was sitting in a board meeting when Emil, our long-time Senior SysAdmin, stuck his head in the door, and said...

  • Oracle/Calais a Good Example of What We Must Do

    Oracle's announcement that it can access Calais data and tag rows in its RDF-oriented database system is a great example of something I've believed for some time: for the Semantic Web to deliver benefits, it must become part of the workflow. As...

  • Dorthy.com serves up the dreamscape

    A new site, Dorthy.com , is getting ready to deliver your dreams, along with some pertinent advertising :-) They claim to be using, among other things, NLP to relate content conceptually, delivering that content to "dreampages" that you set...

  • Cloud Computing Works!

    We got hit pretty hard last night. Somebody (or somebodies) really had some stuff to analyze! That's great, of course, but it does pose a challenge to the infrastructure that underpins OpenAmplify, a challenge that requires management. For most of...

  • Triangulating Partnerships (Welcome, Glen!)

    We've recently had the good fortune to convince Glen Kushner to join the OpenAmplify team as VP for Business Development. In that role, Glen will build our business relationships, both bilaterally (that is, B2B, case by case) and more broadly as part...

  • What do Twitter Users Actually DO?

    I'm really gratified by the number of apps being developed using OpenAmplify to mine sentiment from Twitter. Clearly, there's a perceived need, and, as I recall, the folks at Twitter themselves have encouraged it. I'm curious, though, as to...

  • Now Available: TopicIntentions

    TopicIntentions, a new analysis offering in OpenAmplify Version 1.1, directly relates topics to their associated actions, opening up exciting new possibilities in such areas as online advertising, law enforcement, and anyplace where understanding intent is important. By opening up actions to Semantic Web practitioners, TopicIntentions advances the state of the art.

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