Version 1.1 of OpenAmplify is now in production! It offers lots of good, new things and improved performance. One thing, however, merits particular attention in this blog, as it meaningfully advances the state of the Semantic Web.

TopicIntentions is a new analysis, selectable via the standard API. It's designed to make Actions much easier to consume at scale, as it directly relates each topic to its associated actions, via ActionType. It will tell you:

• The most significant types of actions related to the topic (buy, sell, build, vote, whatever...)
• Whether the topic in question is the subject or object of that action (is the bear doing the chasing, or is the bear being chased?)
• The associated decisiveness and guidance scores for that ActionType as they relate to the topic in question.

All this in a single XML structure that includes all the other topic-related signals, such as Polarity.

Why is this important? Because it permits users to focus, directly and efficiently, on what the author of the content is doing, did, or intends to do, and whether that decision can be influenced. Imagine being able to target online advertising directly to users whose posts or comments indicate an intent to take a desired action (buy or vote...) and who are seeking advice on it. Or imagine law enforcement being able to determine that certain conversations strongly advocate taking violent action against certain groups or persons. TopicIntentions makes these and limitless other uses of Actions possible, practical and scaleable.

Only from OpenAmplify!